What do SEO agencies know that the rest of us don’t? That’s the question that often springs to mind when we try to optimize our sites to make them more visible to search engines. Unfortunately, most of us can’t hire an SEO expert to do all the work for us, but it doesn’t mean we can’t learn from those who do have their own in-house experts on staff. With that in mind, here are a few Best SEO Agency Toronto secrets that you may not be aware of but can use today to help your site rank higher than ever before.
Industry Insight
An SEO agency can help you establish a website that incorporates best practices in terms of search engine optimization. Think about how and where you want your site to rank in Google, Yahoo!, Bing, and other popular search engines. A smart Best SEO Agency Toronto will be able to help you maximize your results in specific locations based on content that is appropriate for those regions or languages.
Setting Goals
One way to improve your chances of success is to clearly define your goals. What do you want? Why are you trying to achieve it? If you don’t know, now is a good time to figure it out. Writing down your goals may help you clarify what they are and make them more concrete. Think about why you want what you want, how will success change your life or work, and how do those changes help you achieve other goals? What will it look like when they happen?
Getting Started with Content Marketing
Content is king might be an overused phrase, but it still holds true today. The growth of social media has given everyone with a platform—from celebrities to startups—the ability to reach out and engage with their audiences. The best part about content marketing is that there are no limits on what you can create, whether it’s a video, graphic, or written piece. And when you think about it from your audience’s perspective, your content needs should be broad enough, so they don’t get bored while providing value. However long you decide your content should be, it’s important that you know your target audience inside and out before creating anything.
Link Building Campaigns 101 – Designated Authority Links
One of my favourite types of links for client sites is what I call designated authority links. Basically, it’s a list of websites that have agreed to link back to your website in return for you linking back to theirs. This is a great way to build up early momentum within an SEO campaign. First, let’s look at why these types of links are so effective: they send credible signals. By sending high-quality (DA30+) website traffic back to your own site, you’ll create instant validation as far as Google is concerned — and make it much easier for them to trust you than if you’d simply published hundreds or thousands of pages on your own site. They give you multiple chances at outreach opportunities.
Conclusion
In summation, finding a great Best SEO Agency Toronto can take time and require thorough research. A lot of us already spend hours researching potential investments, so why not consider your website in that same light? There’s no reason to get ripped off by some schmuck who tells you I have a company car or I went to school with Google employees. Research who you hire just as much as what you invest in. Good luck out there!
Best SEO Agency Toronto 